Marketing Tip: Short Tweets Get Retweets

Are you on Twitter? We hope so! Want retweets?  Yes you do because the more your content is shared the more impact and following you will have. We’ve said before that you need to keep your tweets to 120 characters or less to make it easy for people to simply RT and go.  New data…

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Marketing Tip: Instagram Video vs. Vine

The social media world is abuzz with the latest salvo in the who’s-trendiest wars: Instagram, a recent Facebook acquisition and super-fun photo sharing space (we think) has come out swinging against Vine, which is owned by Twitter and brought microvideo to microblogging. Vine has quickly made an impression with its easy-to-create 6-second videos.  So much…

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14 Ways to Get More Out of Twitter

Are you on Twitter yet?  If you’re promoting yourself or your business it should be one of your first or second social media stops after Facebook (the one must-have outpost in social media).  Twitter offers a couple of great advantages over some of the other social media spaces, principal among them: 1. Forced Brevity –…

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Marketing Tools: Sniff Out the Twitter Fakers

Sure, it’s great to have lots of Twitter followers, particularly as the service’s influence grows.  But are your followers real people, or spam accounts that are meaningless and useless fluff that won’t share your content? StatusPeople, a British social media management company, has a cool Twitter follower tool that will help you separate the wheat from…

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Infographic: Down and Dirty Guide to Social Media

Admit it.  You could be spending more time promoting yourself and your business with social media.  We all could.  But there’s a lot of water there to be rowed with only so many hours in the day.  As we often tell people in our Programming Intensive course, some involvement in social media — well executed…

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