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14 Ways to Get More Out of Twitter

May 22, 2013 Fitness marketing

Are you on Twitter yet?  If you’re promoting yourself or your business it should be one of your first or second social media stops after Facebook (the one must-have outpost in social media).  Twitter offers a couple of great advantages over some of the other social media spaces, principal among them: 1. Forced Brevity – [...]

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Fitness Marketing: Flickr’s Revamped iPhone App: New Home for Your Best Erging Pics?

December 19, 2012 Fitness marketing

The New York Times says the new version of Flickr’s iPhone photo app may well be a force to be reckoned with, and stiff competition for Instagram.  Flickr has long been THE place to post photos for Web optimization, but in recent months has lost some ground to hipsterish (for now) Instagram. Where the Times says Flickr [...]

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Infographic: Down and Dirty Guide to Social Media

April 19, 2012 Fitness marketing

Admit it.  You could be spending more time promoting yourself and your business with social media.  We all could.  But there’s a lot of water there to be rowed with only so many hours in the day.  As we often tell people in our Programming Intensive course, some involvement in social media — well executed [...]

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Your Blueprint for Fitness Social Media Success … and Sanity

April 9, 2012 Fitness marketing

We hear comments like this in our trainings all the time (or see it in the eyes of those who don’t dare say it out loud): “You want me to work really hard at being a good rower myself, a good rowing instructor / personal trainer / CrossFit coach / pied piper/Energizer bunny for rowing [...]

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Facebook Timeline Toolkit

April 3, 2012 Marketing Fitness

For those of you where were hoping against hope that Facebook would change its mind and not implement the Timeline, your erg has run out of chain: Timeline went into effect for all business pages on March 30; there’s no going back now (unless of course they change their minds again). The good news is [...]

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