Terry Smythe’s career in the fitness industry spans more than 30 years.
She has directed fitness centers in both the United States and Norway, including 18 years as Fitness Director for Aspirus Keweenaw Hospital in Houghton and Laurium, Michigan, where she also serves as race director for numerous events, including the nationally known Aspirus Keweenaw Copperman Triathlon.
Rowing, both indoors and on the water, has been a focus of Terry’s life for decades: A former elite level rower, Terry trained for the 1980 and 1984 Olympic Games. She founded the Michigan Technological University Rowing Club in 1995 and remains its head coach today. A passionate advocate of indoor rowing as well, in 2007 and 2008 she led residents of her small community to victory in the month-long North American Rowing Challenge, beating out teams from all across the United States.
Terry is a sought-after authority on fitness programming for audiences of all kinds, and in that role has advised numerous schools and other institutions around the country on how to use indoor rowing and other fitness options to improve health, performance in school, employee wellness and more.
Since 1996 she has been a master instructor with Concept2, maker of the world’s leading indoor rowing machine, and has focused particularly on applying rowing to adaptive audiences, including seniors, the overweight and obese, and physically and cognitively impaired rowers.
Her community work has been recognized with numerous state and local awards and she has served on a variety of health and fitness-related boards, including the Michigan Governor’s Council on Physical Fitness, Health and Sports.
Sarah Fuhrmann has more than 25 years of communications, brand and reputation management experience, including nearly a decade focused in the online space. After a 20-year career in corporate communications consulting, working on front-page brands and issues, she followed her fitness dream and in 2010 joined UCanRow2.
A former Associated Press reporter and corporate communications veteran, she now spends a good part of her day immersed in social media for fitness, helping people and brands build community online in whichever combination of spaces best fits what they do and who they want to reach (websites, blogging, Facebook, YouTube, Twitter, Google+, niche networks like Pinterest and Tumblr, etc.).
She writes about how fitness pros and others can — and must — use the Web and social media both to introduce people to what they do, and reinforce and build on the connections they make with people offline. She practices what she preaches at UCanRow2, where the Internet and social media are a key part of promoting indoor rowing (and Concept2 Indoor Rowing Foundations instructor certification) as a lifelong sport for people of all ages, sizes and abilities. She is fluent in English, Spanish and Brazilian Portuguese.
Throughout her career, Sarah has spoken to audiences large and small about public relations and reputation management, particularly as it applies to managing the rapidly changing, hard-to-control world of social media, and the best strategies for reaching out to various audiences using website optimization and social media tools including Facebook, Twitter and YouTube.
Along with her corporate track record Sarah has extensive experience with nonprofits, most notably a decade serving Family Resource Center, St. Louis’s leading child abuse prevention and treatment agency, including two years as board president. She also ran a successful public relations consultancy with clients on two continents, was an Associated Press newswoman in Peru and Wyoming, and served as communications director on a closely watched US Senate campaign.