We hear comments like this in our trainings all the time (or see it in the eyes of those who don’t dare say it out loud): “You want me to work really hard at being a good rower myself, a good rowing instructor / personal trainer / CrossFit coach / pied piper/Energizer bunny for rowing who takes the sport out to my community … AND you want me to be out there with it on the Web and in social media? What are you, crazy???”
NOT crazy! As anybody who’s attended our Programming Intensive knows, social media and fitness marketing essential to your offline, in-gym/box success. People will check you out on Google long before they’ll cross your physical threshold. They need to find you online AND find the same “person” there that they’ll get at your facility. That’s the way to get people in your classes … and more importantly keep them there.
You can be as busy as you want online. At UCanRow2 we have one person who spends most of her time promoting our activities there. That’s overwhelming for most, we know and we’ll do a post soon about how to work your way gradually into this area. In the meantime though, check out this awesome social media planner from Hubspot that will give you a good start on how to be effective while keeping it all under control. The blueprint runs you through what do do Monday through Friday to stay up to date on what’s happening in your business, put your own spin on it, then get it out on Facebook, Twitter, your blog if you have one, etc. Not blogging yet? Think about it, you should at least have that in your sights for down the road. Substitute another content-generating activity like Facebook posts until you’re ready.
What’s your biggest fear about social media? Your biggest success? Share in the comments!