How to Choose The Right Free Online Workout For You

How to know if that free online workout is right for you How many times have you looked at a rowing workout somewhere online and thought, “Is that free online workout good for me to do?”   Free workouts are a dime a dozen, and that’s part of the problem.   They’re everywhere: YouTube, Facebook,…

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Marketing Tip: Short Tweets Get Retweets

Are you on Twitter? We hope so! Want retweets?  Yes you do because the more your content is shared the more impact and following you will have. We’ve said before that you need to keep your tweets to 120 characters or less to make it easy for people to simply RT and go.  New data…

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Marketing Tip: Instagram Video vs. Vine

The social media world is abuzz with the latest salvo in the who’s-trendiest wars: Instagram, a recent Facebook acquisition and super-fun photo sharing space (we think) has come out swinging against Vine, which is owned by Twitter and brought microvideo to microblogging. Vine has quickly made an impression with its easy-to-create 6-second videos.  So much…

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14 Ways to Get More Out of Twitter

Are you on Twitter yet?  If you’re promoting yourself or your business it should be one of your first or second social media stops after Facebook (the one must-have outpost in social media).  Twitter offers a couple of great advantages over some of the other social media spaces, principal among them: 1. Forced Brevity –…

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MyFitnessPal Calorie/Exercise Tracker Gets a Huge Upgrade

The MyFitnessPal app for tracking calories and exercise, already our favorite, has just gotten even better.  MyFitnessPal wrote on their blog today that the tracker, which with 30 million registered users and 2 million food listings is one of the most popular and complete diet trackers there is, will now synch with some of the…

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Marketing Tools: Sniff Out the Twitter Fakers

Sure, it’s great to have lots of Twitter followers, particularly as the service’s influence grows.  But are your followers real people, or spam accounts that are meaningless and useless fluff that won’t share your content? StatusPeople, a British social media management company, has a cool Twitter follower tool that will help you separate the wheat from…

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Infographic: Down and Dirty Guide to Social Media

Admit it.  You could be spending more time promoting yourself and your business with social media.  We all could.  But there’s a lot of water there to be rowed with only so many hours in the day.  As we often tell people in our Programming Intensive course, some involvement in social media — well executed…

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Facebook Timeline Toolkit

For those of you where were hoping against hope that Facebook would change its mind and not implement the Timeline, your erg has run out of chain: Timeline went into effect for all business pages on March 30; there’s no going back now (unless of course they change their minds again). The good news is…

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Fitness Marketer’s Rant: No More Naked Videos!

  Naked videos?  What?  Are we talking about cyber indecency here?  No, but this is almost as big a crime in online and social media marketing: Posting video without any accompanying text that neither search engines nor us mere mortals can see and use to decide if your video is what we’re looking for and…

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