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Social Media

Fitness Marketing: Flickr’s Revamped iPhone App: New Home for Your Best Erging Pics?

December 19, 2012 Fitness marketing

The New York Times says the new version of Flickr’s iPhone photo app may well be a force to be reckoned with, and stiff competition for Instagram.  Flickr has long been THE place to post photos for Web optimization, but in recent months has lost some ground to hipsterish (for now) Instagram. Where the Times says Flickr [...]

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MyFitnessPal Calorie/Exercise Tracker Gets a Huge Upgrade

October 16, 2012 Diet and weight loss

The MyFitnessPal app for tracking calories and exercise, already our favorite, has just gotten even better.  MyFitnessPal wrote on their blog today that the tracker, which with 30 million registered users and 2 million food listings is one of the most popular and complete diet trackers there is, will now synch with some of the [...]

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Marketing Tools: Sniff Out the Twitter Fakers

September 4, 2012 Fitness marketing

Sure, it’s great to have lots of Twitter followers, particularly as the service’s influence grows.  But are your followers real people, or spam accounts that are meaningless and useless fluff that won’t share your content? StatusPeople, a British social media management company, has a cool Twitter follower tool that will help you separate the wheat from [...]

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Infographic: Down and Dirty Guide to Social Media

April 19, 2012 Fitness marketing

Admit it.  You could be spending more time promoting yourself and your business with social media.  We all could.  But there’s a lot of water there to be rowed with only so many hours in the day.  As we often tell people in our Programming Intensive course, some involvement in social media — well executed [...]

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Your Blueprint for Fitness Social Media Success … and Sanity

April 9, 2012 Fitness marketing

We hear comments like this in our trainings all the time (or see it in the eyes of those who don’t dare say it out loud): “You want me to work really hard at being a good rower myself, a good rowing instructor / personal trainer / CrossFit coach / pied piper/Energizer bunny for rowing [...]

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Facebook Timeline Toolkit

April 3, 2012 Marketing Fitness

For those of you where were hoping against hope that Facebook would change its mind and not implement the Timeline, your erg has run out of chain: Timeline went into effect for all business pages on March 30; there’s no going back now (unless of course they change their minds again). The good news is [...]

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Fitness Marketer’s Rant: No More Naked Videos!

February 28, 2012 Latest News

  Naked videos?  What?  Are we talking about cyber indecency here?  No, but this is almost as big a crime in online and social media marketing: Posting video without any accompanying text that neither search engines nor us mere mortals can see and use to decide if your video is what we’re looking for and [...]

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